Hagar gives diners a reality check

Today’s global slave trade is as rampant as it is cheap, with a human life costing on average US$90. That’s often less than a nice meal for two. How could NGO Hagar International serve this issue up to the public?

The Reality Check – Hagar and DDB Group Hong Kong transformed unsuspecting diners’ restaurant checks into Reality Checks that showed the number of slaves their meals could have bought.