DDB won the Grand Effie and three metals as the Association of Accredited Advertising Agencies of Hong Kong (HK4As) presented the 2023 Hong Kong Effie Awards last night (Wednesday October 18).  DDB Group Hong Kong’s ‘Unbroken’, for Hagar International under General Specialty, won the Grand Effie under General Specialty, Experiential Marketing—Live / Digital / Live & Digital for of its notable experiential marketing. The agency also took home a gold, a silver and a bronze. Ogilvy bagged the most number of medals, with two silvers and six bronzes winning across three brands. Saatchi & Saatchi also collected four bronzes this year.

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