Come out for the Gay Games
Gay Games HK encourage all to ‘come out’ for the games.
At the end of 2011, Gay Games HK and DDB Group Hong Kong created a teaser video to kick off the campaign for the Games by raising awareness, deepening understanding and building community support. The clip celebrates the inclusivity and festivity of the games, and generate excitement by asking everyone to get ready to come out.
Gay Games HK and DDB Group Hong Kong then created a launch video to build excitement and motivate people to start thinking about planning for the 11th Gay Games, taking place in Hong Kong in November, 2023. The invitation was extended to everyone by showing a diverse range of people from a variety of ethnicities, sexual orientations, religions, gender identities, ages, abilities, professions, and backgrounds, all excitedly coming out to support the games.