My Biggest Lesson: Alejandro Canciobello

Alejandro is a 6 foot Peruvian, whose journey into advertising in Asia, has not been a straightforward one. A self confessed “terrible student” (even failing PE once), he interestingly chose to study law. After 5 long years at law school, he decided to “course correct” and pursue his passion for advertising. Despite a failed start in the industry in Argentina, where he was only able to land a job behind a bar, he returned to Peru and secured a job at Y&R, the best local agency at the time, and quickly learned he had found his vocation.

Since then, Alejandro has worked at major agencies including Lima, Grey, Leo Burnett, McCann Worldgroup and now DDB, across South America and Asia.